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The KR Management Team

The KR Management team creates and maintains secure, beautiful and comfortable environments that offer a variety of apartment styles and sizes, resident concierge services, life-enriching activities and dining and transportation services. For residents who need care, we offer assistance in our assisted living communities and provide licensed professionals to assist with daily living around the clock. The resident’s quality of life is enriched with our social activities and opportunities for personal pursuits.

Ryan Rockefeller, CPA – Chief Executive Officer

Ryan Rockefeller, a CPA, joined KR Management as the Director of Accounting in August 2009. For the two years prior, he was the Controller for all of KR Management’s properties. Ryan Rockefeller received his Bachelors of Science Degree in Accounting from Clearwater Christian College. He received his Master’s in Business Administration from Liberty University.

Tina Solava – Chief Branding Officer

Tina joined KR Management in August, 2009. With over sixteen years experience in Sales and Marketing, Tina initially served at Oak Manor Senior Living Community as the Director of Marketing for KR Management’s 16-acre property in Largo. By addressing the needs of the local community, re-branding Oak Manor’s logo, marketing materials and encouraging a change in services and amenities to meet a changing demographic of seniors, Oak Manor reached its census budget in the Assisted Living, Independent Living and Skilled Nursing Facility in short order.

In September of 2012, Tina moved into the Director of Marketing at KR Management and in August of 2016, was promoted to Director of Operations and Marketing. She specializes in sales training & mentoring, providing creative direction on advertising and design for print, web & social media platforms, increasing tour activity through sales technique and increasing close ratios. As of April 2020, as our Chief Branding Officer, she is focused on marketing and brand initiatives and our culture champion.

Debbie Afasano, BSN– Vice President of Clinical Services

Deborah Afasano, BSN, is a certified Director of Nursing, Interact Trainer, ELNEC end of life trainer, and health care risk manager.  She has taught for the USF Health Care Risk Management Program since 2006.  Her diverse nursing background spans over 35 years in acute and LTC settings. Debbie has served as a VP of Clinical Services for over 9 years, for two multi state companies.  For the past five years, while at Avante, she has served alongside the staff in 21 SNF and four ALF’s in three states.  Her passion for nursing is visible in her focus on Resident-centered care, Leadership, QAPI, Culture Change, Customer service, and Regulatory Readiness.  She is also an advocate for staff and proudly shares that she began as an LPN, has taught C.N.A. classes and values the opportunity to connect to the staff that “make a difference at the bedside”.  She believes in mentoring staff to be empowered, embrace their gifts, and know how important they are.  Her prior expertise includes six years as Director of Clinical Services for Florida Health Care Association.  She continues to represent long term care through participation on the FHCA Quality Cabinet, Regulatory Committee, and the Senior Clinicians Council she founded in 2009. Debbie is a state and national educator on diverse Long Term Care topics and a published author.  While she was Director of Nursing for eight years at Bon Scours Maria Manor, the facility was awarded the JCAHO Ernest Codman award for process improvement in Wound Care and a Gold Seal recipient.

Heather McKamey– Vice President of Human Resources

Heather McKamey utilizes over 20 years of human resource management experience to identify core strategic business drivers and implement programming that improves organizational outcomes at all levels.  Ms. McKamey is a dynamic trainer who has trained thousands of employees from the executive leadership level to the front-line team member.  She earned a Masters in Business Administration from Ashford University and holds a SPHR and SHRM-SCP.

Josh O’Hair, CPA – Chief Financial Officer

Josh O’Hair began with KR Management as the Controller for two flagship KR communities. Josh was promoted to Regional Controller, overseeing the day-to-day financial processes for all KR communities and then in January 2019, Josh was promoted to Director of Accounting. He received his Bachelors of Science Degree in Accounting from Clearwater Christian College and is a Certified Public Accountant.

Daniel Hollenbeck– Chief Operating Officer

Daniel Hollenbeck joined KR Management as the Business Accountability Director in April of 2018. The majority of his career has been in the banking & finance sector with a Fortune 100 company. During his tenure, he held various roles within operations, managing diverse teams nationally. Daniel’s experience ranges from the VP of Legacy Asset Services, managing short sale portfolios for FNMA/FHLMC/FHA; the Market Leader for Business Lending & Commercial Credit, leading wholesale credit operations for the Southeast; & COO of Business Lending and Commercial Credit, overseeing the national operation for credit fulfillment & servicing. This eclectic background has given him a strong foundation in strategic workforce and operational management. In 2017, he received the Jacksonville Business Journal’s “40 under 40” award for his business acumen and work in the community.

Steven Marhee – Vice President of Operations

Steve has “C” suite level experience in the Healthcare, Senior Living, Banking & Investment industries. Additionally, Steve has direct management experience in Pharmacy, Senior Living, Home Health and Durable Medical Equipment distribution. Start up, problem solving, turnaround situations and re-engineering operations are areas of concentration. Steve has strong skills in corporate formation, business planning, project financing, contract negotiation & regulatory concerns. He has departmental oversight experience in IT, Purchasing, Distribution, Facility Maintenance, Construction, Capital Expense Planning & Property Management. Steve joined the KR team in May of 2020.